- PhoneHawks - November 6, 2020 - 5 min read
Types of Telemarketing Your Business Probably Needs
Without a doubt, telemarketing is one of the most important tools you can use for your business to achieve successful sales and continual growth.
It is done through a phone call commonly used by companies for lead generation, market research, survey, cold calling, and other business processes. This is because there are different types of telemarketing for specific needs.
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Different Types of Telemarketing
Doing telemarketing is not easy. Every business owner should understand that there are different types of telemarketing.
Choosing an approach that is not appropriate to what you truly need may end up to the downfall of your business. That is how important knowing each of these as we know that no business owner would want this to happen.
With this, here are the 4 types of telemarketing and everything you need to know about each of these:
Inbound telemarketing – the reactive type of telemarketing. It encourages customers to call businesses first.
Outbound telemarketing – the proactive form of telemarketing. It requires businesses to reach out to potential customers they’ve never been in touch with before through unsolicited phone calls.
Business-to-business (B2B) telemarketing – exclusively for business to business transactions only.
Business-to-consumer (B2C) telemarketing – targets direct consumers who need a specific product or service.
It is called inbound telemarketing when you are receiving incoming phone calls from customers, generated by broadcast advertising. It involves allowing potential clients to contact you. They are the ones initiating the telemarketing. It is for this reason why handling them well and making them feel valued by an inbound telemarketer is important.
One of the examples here is answering inquiries or taking orders from customers who have seen your advertisement online or offline, digital, or non-digital. They are more likely to contact you once they get interested in the products and services that you are offering. They obviously would want to know more about that specific product of yours and require a little push to purchase. And this is the best timing to do it.
The main function of inbound telemarketers is not to hard sell, but to take orders. This is the type of marketing strategy that is more profitable as the customers calling are already interested and are more likely to purchase. Ensure that you have the right telemarketers equipped with proper training for this can help bring your business to success.
Outbound telemarketing is the opposite of inbound telemarketing. Here, the telemarketers are the ones to initiate the call to the potential customers. The end consumers can be the direct aim in outbound telemarketing. The goal here is to introduce the business products or services to the clients who are not aware yet about it.
Since the prospects still do not have any idea about the brand, the outbound telemarketers generally require more training and product knowledge. They also need patience and intense training in customer service. They need to do hard selling to convince the prospect to purchase. The agent needs to know how to market a specific product to a particular customer. Each type of product and customer needs to be handled differently for a more successful outbound business sales campaign.
It is more of a cold calling which is favorable to companies as a cold calling has many benefits. This is much harder than the other types of telemarketing. It is for this reason why the cost of outbound services is different from inbound.
An example of outbound telemarketing is when an internet provider has a new product or has an upgrade. The agent or virtual assistant for sales will call the potential client to introduce it and make them understand why it is better than the others. It is in this type of telemarketing strategy where a proactive sales approach is needed.
Business-to-Business (B2B) Telemarketing
This type of telemarketing is exclusively for business to business transactions only. Many companies do this to sell or link with other organizations. It has the same goal as outbound telemarketing— to raise awareness of your brands together with your products and services. The inclusions of outbound telemarketing are new account development, inbound order taking, customer support, and inquiry handling.
B2B telemarketing requires professional telemarketers who are highly knowledgeable and proficient to do different types of telemarketing jobs. It is important as they connect with businesspeople and decision-makers. You need people who can help you grow and build credibility for both existing and potential clients.
Business-to-Consumer (B2C) Telemarketing
In contrast to the B2B telemarketing which focuses on businesses, B2C targets direct consumers who need a specific product or service. These are the people who have shown interest in what you are offering. The main goal here is also to introduce and sell.
B2C telemarketing is almost like outbound telemarketing. You are the one starting the telemarketing calls to consumers and also strategically use a proactive sales approach. This is just one of the great ways to get more clients.
Both B2B and B2C telemarketing have similar goals. Some of these are to build awareness of the brand, identify prospects and turn them into customers, and nurture existing customers.
Understanding each of these options in telemarketing is genuinely beneficial to the growth of your company. It will guide you in choosing the fittest technique for your business. With the right type of telemarketing strategy, it can boost your sales revenue and can help you achieve the outcome you were hoping for. And when done properly, telemarketing can bring a higher level of success and a more positive business outlook.
Looking for a professional and exceptional telemarketing company? Phone Hawks are here to help you make an informed decision. To discuss our services further give us a call 1-805-874-2829